CBD is an active ingredient in cannabis from the hemp plant. The ingredient is associated with supplements that may help different areas of the body and mind, and product awareness is constantly growing. However, the CBD market is still in its infancy, creating great opportunities for organizations to successfully address market and consumer challenges.
The main concern consumers want the CBD to face is managing sleep and stress. In times of uncertainty, consumers are looking for products and ingredients that can help with these problems.
The CBD market is still very young; However, a study by FMCG Gurus showed that 4 out of 10 consumers worldwide had heard of the ingredient, suggesting that CBD is becoming more and more common. The study also showed that only 22% of these consumers currently use any CBD products, equivalent to about 1 in 10 users.
For those users, the top two reasons they say are to use these products to help with anxiety and to help with their sleep patterns. These concerns intensified during the epidemic, as many consumers face uncertainty about the future of their health and well-being, as well as economic problems.
Last year, a significant increase occurred for consumers who say their sleep quality has worsened over the past two years, with 44% consumers saying this by 2021, compared to 36% by 2020. they say they are starting to know about their sleep life because of Covid.
Some consumers have turned to food and beverage products to try to address these problems. FMCG data showed that 55% of global consumers changed their diet to try to improve their sleep habits. Apart from this, a 12% annual increase (YoY) (55% 2019, 67% 2020) has occurred for consumers who claim to be interested in food, drink and supplement products that can help improve sleep patterns.
With increased concern for sleep health, as well as an active desire to seek active products to help alleviate these problems, consumers are turning to more natural ingredients such as botanicals, creating product opportunities to incorporate CBD-like substances into their products. . In 2019, 34% of consumers said they were willing to use CBD products in their daily routine. This has grown significantly to 47% by 2020, and will continue to increase as consumers incorporate this ingredient and have a positive impact on their sleep quality. In fact, two-thirds (67%) of consumers said they were interested in CBD-containing products in terms of improving sleep patterns.
Although CBD products are on the verge of growth due to positive ideas about their role in helping with stress and sleep health, some doubts remain due to concerns about the safety of such products, which is why it's important you purchase from the right stores such as Enter The Dragon CBD in their sleep CBD section with products selected by their experts.